News, blog and research
News
From our GTM engineers.
Blog · 27 Oct 2026Signal-based selling: how to build outbound on buying signals
Signal-based selling times outreach to events that suggest a company is ready to buy. Which signals work, how to build the system, and the mistakes to avoid.
Latest
Blog · 27 Oct 2026What is waterfall enrichment? How it works and what tests show
Blog · 27 Oct 2026Speed to lead benchmarks 2026: what 6,346 demo requests found
News · 27 Oct 2026GTM CI/CD: Clay says sales plays should ship like software
News · 27 Oct 2026Clay launches Claygent auto-mode: what model routing means for GTM costs
Blog. Playbooks on outbound and the tools that run it.
Blog · 23 Oct 2026GTM engineering agency or in-house hire: how to choose
Blog · 23 Oct 2026The GTM engineering stack in 2026: four layers and the tools
Blog · 23 Oct 2026PECR for GTM engineers: building compliant UK outbound
Blog · 23 Oct 2026What is a GTM engineer? Role, skills and salary in 2026
Blog · 22 Oct 2026GTM engineering for UK hospitality vendors starts with the data
Blog · 29 Sept 2026Apollo alternatives for UK local business and hospitality
Research. Long reads from our engineers.
See what we would run
for your team.
- One fixed fee
- Live inside your first month
- One report every Monday
- Leave whenever you like, keep everything
Book a demo
Everything we build is yours. No minimum term, leave whenever you like.
