Comparison
Peach Data and Datassential, compared for UK teams.
Peach Data supplies verified hospitality and F&B merchant records across the UK, Europe and Australia, with owner names where identified and direct dials where verified, proven deepest in the UK. Datassential is a global foodservice insights company publishing operator profiles, menu data and market intelligence across 80 plus countries.
They solve different problems. This page puts what each company publishes side by side, so a team selling into hospitality merchants can judge the fit.
Side by side
Peach Data and Datassential, on the record
Peach Data's column reflects our published product description. The Datassential column reflects what Datassential publishes on its own pages, fetched 16 August 2026.
| What each company states | Peach Data | Datassential |
|---|---|---|
| Geographic coverage | UK, Europe and Australia, with new markets built to your ICP on request. | States coverage across 80 plus countries, with its Firefly product citing 70 plus countries. |
| Sector focus | Merchant records for hospitality, fleet and automotive businesses. | Foodservice operator profiles including restaurants, pubs and bars, hotels, universities, hospitals and senior living, plus menu data and market insights. |
| Named owner and direct dial on the record | Owner or operator name where identified. Direct dial where verified, never claimed on every record. | Not published |
| Compliance screening (UK GDPR, PECR, TPS and CTPS) | ICO registered data controller, supplied lawfully under UK GDPR. UK numbers screened against TPS and CTPS before delivery, with regular re-screening in the portal. | Not published |
| Delivery | Customer portal, filtered CSV export and a pull API. | Datassential One platform, a Salesforce plugin, scheduled batch syncs to CRM and API integrations referenced under an integrations section. |
| Refresh cycle | Rolling refresh. New openings added, closures removed. | Not published |
| Public pricing | Sales led. Request a quote. | Not published |
The Datassential column reflects statements published on Datassential’s own pages, fetched 16 August 2026. “Not published” means the point was not stated on the pages checked, not that the capability is absent. Datassential is a trademark of its owner and is not affiliated with Peach Data. Capabilities change, so verify against their current pages.
Sources: datassential.com · Firefly
An honest take
When Datassential may fit
Datassential may fit when
On its own pages, Datassential publishes operator coverage across 80 plus countries and named European markets including the UK, menu data, tracked operator attributes and a large annual programme of market reports, with delivery into Salesforce and scheduled CRM syncs. Teams whose job is foodservice market insight, menu trends or multi country analysis may find that is exactly the product it describes.
Peach Data fits when
You sell into hospitality and F&B merchants across the UK, Europe and Australia and need the owner on the record where identified and a direct dial where verified before the data reaches your reps.
Comparison FAQ
Frequently asked questions
What is the difference between Peach Data and Datassential?
Peach Data supplies verified hospitality and F&B merchant records across the UK, Europe and Australia with owner or operator names where identified, direct dials where verified and TPS and CTPS screening before delivery, delivered through a portal, CSV export and a pull API. Datassential publishes global foodservice operator profiles, menu data and market insights across 80 plus countries. Peach is a hospitality specialist built for depth and UK calling compliance, Datassential positions itself around foodservice market intelligence.
Does Datassential publish owner contact or direct dial data claims?
Not on the pages we checked on 16 August 2026, which covered its homepage and the Firefly product page. No contact data, owner name or direct dial availability claims were published there. Peach Data attaches an owner or operator name where identified and a direct dial where verified.
Is the data GDPR and PECR compliant?
Yes. Peach Data is registered with the ICO as a data controller. Phone numbers are screened against the TPS and CTPS registers before delivery and listed numbers are removed before release, lawfully supplied under UK GDPR. Suppressions are continuously re-screened, and customers re-screen again before any campaign, as PECR requires. Full registration and policy detail sits on our compliance page.
How often is the data refreshed?
On a rolling cycle. New openings are added and closures are removed, so your team works a market that reflects today rather than last year.
Do records include the owner and a direct dial?
A verified owner or operator name is attached where we can identify it. A direct dial is attached where verified, rather than a generic enquiries line.
How is the data delivered?
As a filtered CSV or through the platform. Standard column headers import straight into Salesforce, HubSpot, Pipedrive or any CRM that takes a spreadsheet, with no mapping project.
Can I get a sample before buying?
Yes. A pilot gives you a working sample built around the cities and business types you sell into, so you can test the depth and accuracy before committing.
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