For POS, payments and ordering SaaS

The independents
your BDRs have never pitched

Your AEs already know the top 500 logos. They bought a vendor three years ago and they are tired of demos. The real pipeline lives in the independent operators underneath them, with UK depth built first, and Peach Data is the verified list that reaches them.

Full estate

Independent operators

UK, Europe & Australia

Coverage

Rolling

Verified refresh

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The opportunity

The 500 logos everyone pitches sit on top of a much larger base of independents across the UK, Europe and Australia.

Every POS, payments and ordering vendor is fighting over the same shortlist of multisite groups. The independents where most of the cash through the till actually flows are invisible on LinkedIn and missing from Apollo. Peach Data gives you that list, with UK depth built first.

What slows POS outbound down

Your BDRs are doing data work, not sales

Every list points at the same 500 logos

Those accounts already own a vendor. You are the fifth call this quarter and they stopped taking demos in March. Pipeline from this segment has collapsed.

Independents are invisible

Nobody has built the list. LinkedIn does not index owner run cafes, and the general business databases are thin on independents and lighter still on owner names.

BDRs spend half the day scraping

Between review sites and map listings, your BDRs produce one dial for every four hours of research. That is not a scalable motion.

The week with Peach Data

Monday list. Tuesday calls. Zero scraping in between.

Monday

Pull the territory slice

Filter by city, cuisine, customer rating and average review volume. Build a list of 200 to 400 records that match the ICP your existing customers came from.

Monday PM

Export into your CRM

One click export to CSV, then into Salesforce, HubSpot or Pipedrive. Your BDRs see the list in the tool they already live in. No tab switching, no spreadsheets in Slack.

Tuesday

Dial the owners

Owner name where identified. Direct number attached where verified, so reps dial named operator contacts instead of working from a website search bar.

Each refresh

Work only what is new

Every refresh is dated, so reps can see which records are new since the last cycle and which they have already worked. Fresh names, not recycled pipeline.

Field by field

What a record carries

Owner and director names

Verified names so you reach the person who signs the POS contract, not a general manager.

Direct phone numbers

Mobile or direct landline attached where verified, not a generic reservations line.

Cuisine + capacity signals

Cuisine type, customer rating and review volume as proxy for size. Filter out the coffee carts and the chains that aren't your ICP.

TPS/CTPS screened

Every UK number TPS and CTPS checked before it enters your database. The portal suppression list refreshes continuously.

Trading and safety standing

Trading and safety standing on the record where held. Filter out anyone below your risk threshold if that matters for messaging.

Dated rolling refresh

The dataset is rebuilt on a rolling cycle. Closures drop out, new openings come in and every record carries the date it was last verified, so reps can tell new names from ones they have worked.

Goes where your BDRs already work

One click export into the tools your team already uses

No API project. No data mapping engagement. Filter the list, hit export, the CSV drops straight into the CRM or sequencer your BDRs live in.

SalesforceHubSpotPipedriveCloseOutreachSalesloftApolloExcel

Before you book a demo

The questions POS teams actually ask

We already have Apollo and ZoomInfo. Why add this?

General business databases surface generic listings and tend to be thin on independent operators. Peach Data is built for hospitality outbound, independently verified with UK numbers screened against TPS and CTPS. If your BDRs are working independents, the depth and accuracy difference is what they actually feel.

How do BDRs actually use this day to day?

They log into the portal, filter by the city and cuisine bands their existing customers fall into and hit export. Export a CSV and import it. No integration project, no setup queue.

Can you cover specific segments within hospitality?

Yes. We segment by cuisine type, independent vs multisite, rating band, capacity proxy and geography. If you sell into QSR only, we filter to QSR. If you only sell to high rating casual dining, we filter to that. Territory definitions are per customer.

What happens when we close a customer?

You keep every record you exported. Each refresh is dated, so when a prospect converts your post sales team has a clean provenance trail of what was delivered and when.

Hospitality is one of the industries Peach Data covers across Europe and Australia, alongside fleet and automotive. See how we help

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