Guide
A UK alternative to Brizo FoodMetrics and DataLane
Brizo FoodMetrics describes itself as a foodservice market intelligence platform and DataLane as go to market data foundations for selling to local businesses. This guide is not a takedown of either. It is a factual look at what each one focuses on, based on their own public pages, and at where Peach Data, covering the UK, Europe and Australia and proven deepest in the UK, fits when your territory is the UK.
The landscape
Three platforms, three different centres of gravity
The honest difference between these platforms is not quality. It is focus: which markets they are built around and what they optimise for.
Foodservice market intelligence
Brizo FoodMetrics
US, Canada, UK, Ireland, Australia and New Zealand
Brizo FoodMetrics is a foodservice market intelligence platform. Its own site describes coverage across the US, Canada, UK, Ireland, Australia and New Zealand, with establishment attributes such as menu detail, technology in use and delivery marketplace presence. If your team sells across several of those markets from one platform, that breadth is the point.
Local business GTM data
DataLane
US company, local businesses across several industries
DataLane, a US company, describes itself as go to market data foundations for selling to local businesses. Restaurants are one of several industries on its site alongside franchise, beauty, healthcare, home services and HR and accounting, with an emphasis on decision maker mobile coverage, ownership structures and market sizing. If you sell to US local businesses across multiple verticals, that is the shape it is built for.
Hospitality and F&B merchant records
Peach Data
UK, Europe and Australia, deepest in the UK
Peach Data is built for one job: verified hospitality and F&B merchant records across the UK, Europe and Australia, proven deepest in the UK. Records carry a named owner or operator where identified and a direct dial where verified, every UK number is screened against the TPS and CTPS registers before delivery and the dataset refreshes on a rolling cycle. Delivery is a portal, CSV export and a pull API.
Descriptions of Brizo FoodMetrics and DataLane reflect their own public websites as of August 2026. Their positioning may change; check their sites for the current picture.
Why UK focus matters
Selling into the UK is its own discipline
A multi market platform can list UK venues. What a UK team actually needs goes further: calling rules that are specific to the UK, paperwork written for UK GDPR and depth in the cities your reps work rather than breadth across continents. Whichever provider you choose, confirm how UK numbers are screened before your team dials.
TPS and CTPS screening
The UK has statutory do not call registers, and PECR makes calling registered numbers unlawful. Peach records arrive already screened against both registers with the status shown per record, and portal suppression lists follow the regular re-screen cycle PECR expects.
UK GDPR compliant supply
Peach Data is registered with the ICO and lawfully supplies data under UK GDPR, with the lawful basis stated. That is paperwork a UK compliance team will ask for on day one.
UK market depth
The UK runs deepest: independents and chains across UK cities, with hotels, wider hospitality and fleet alongside restaurants, built to the same standard we take into Europe and Australia.
The honest answer
Which one should you pick?
It depends on where you sell. If your team works several international markets and wants menu level foodservice intelligence in one place, Brizo FoodMetrics covers six countries by its own description. If you sell to US local businesses across multiple industries, DataLane is built around exactly that. Peach Data does not cover the US and does not try to. It operates across the UK, Europe and Australia, proven deepest in the UK, for teams who need records they can dial under UK rules, with the owner detail and screening already done.
The way to settle it is the same test we recommend for any vendor in our guide to buying UK restaurant data: pick a city you know and judge the records against it.
Guide FAQ
Frequently asked questions
Is there a UK alternative to Brizo FoodMetrics and DataLane?
Yes. Peach Data is a UK based provider operating across the UK, Europe and Australia, proven deepest in the UK, supplying verified merchant records with restaurants and hospitality at the core. Records carry owner names where identified and direct dials where verified, are screened against the TPS and CTPS registers before delivery and are lawfully supplied under UK GDPR.
Does Brizo FoodMetrics cover the UK?
Brizo FoodMetrics' own site describes foodservice market intelligence across the US, Canada, UK, Ireland, Australia and New Zealand, so the UK is one of six markets it lists. Peach Data differs in focus rather than in listing the UK: it operates across the UK, Europe and Australia, proven deepest in the UK, with UK specific compliance screening against TPS and CTPS built into delivery.
What does DataLane do?
DataLane, a US company, describes itself as go to market data foundations for selling to local businesses, with restaurants as one of several industries on its site alongside franchise, beauty, healthcare, home services and HR and accounting. Peach Data serves a different territory: hospitality and F&B merchants across the UK, Europe and Australia, with UK calling and data rules handled for UK records.
What makes UK restaurant data different from US restaurant data?
The rules around using it. The UK has statutory do not call registers, the TPS and CTPS, and PECR makes cold calling registered numbers unlawful, with re-screening expected as registrations change. Supply also needs to work under UK GDPR, typically from an ICO registered provider with its lawful basis stated. A dataset built for the UK bakes those requirements into delivery.
Does Peach Data cover the US or other international markets?
Peach Data covers the UK, Europe and Australia, and builds new markets to a client's ICP on request. We do not currently hold US records, so teams selling only into the US are better served elsewhere. UK depth runs deepest, because that is where the register screening on every number applies.
What comes on a Peach Data record?
A verified business record with a named owner or operator where we can identify one, a direct dial where it can be verified, location and category detail and a per record TPS and CTPS screening status. Records are refreshed on a rolling cycle and delivered through a portal, CSV export or a pull API.
Can I compare Peach Data against my current provider before switching?
Yes. Book a demo and pick the UK cities your team works. We walk you through sample records for that territory on the call, so you can compare coverage, owner detail and screening status against what you use today before making any decision.
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